Buyer Messaging term
Message hierarchy
Orders claims so the most important point lands first.
What it means
Plain meaning
copy hierarchy: Orders claims so the most important point lands first.
Aliases
copy hierarchy, narrative order
Use it when your messy ask mentions
- copy
- landing page
- too wordy
- what first
- structure
- vague
- trust the offer
- buyers do not trust
Prompt phrase
Create a message hierarchy from primary claim to proof points to objections.
Before and after
Weak ask
Rewrite this copy.
Exact Terms ask
Create a message hierarchy from primary claim to proof points to objections.