Product UX term
Jobs to be done
Frames the user's goal as progress they are trying to make, not just a feature request.
What it means
Plain meaning
JTBD: Frames the user's goal as progress they are trying to make, not just a feature request.
Aliases
JTBD, job statement, customer job
Use it when your messy ask mentions
- why users need
- customer pain
- outcome
- motivation
Prompt phrase
Rewrite this as jobs to be done with situation, motivation, desired progress, and current alternatives.
Before and after
Weak ask
Improve this why users need.
Exact Terms ask
Rewrite this as jobs to be done with situation, motivation, desired progress, and current alternatives.